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Case Study
OUTLET RETAILER LEVERAGES LATEST GEO-
FENCING TECHNOLOGY TO DRIVE RESULTS
Industry
Retail
Campaign Dates
February 2019 – March 2019
Objective
This client wanted to drive awareness of their
outlet stores and increase foot traffic.
Challenge
In the retail industry, consumers have many
options to choose from. It’s a challenge for large
retailers to stand out among consumers.
Solution RESULTS
1,519 people came from competitor locations to
The campaign targeted consumers who had
the client’s shopping mall in the first month of the
visited competitor locations with a “Why visit?”
campaign!
message to differentiate the outlet destination.
The campaign consisted of Geo- Fencing
KEY FINDINGS
alongside a Display campaign targeting known
Branding multiple retailers in different industries
key shopper demographics.
can be challenging but targeting the right crowd,
with the right creative, at the right time will
increase foot traffic and will lead to more sales!
AiS Group
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