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Case Study

PHSYICAL THERAPY OFFICE TILIZES A FULL

FUNNEL STRATEGY WITH FACEBOOK

LEADING TO A 64% INCREASE IN NEW USERS.

Industry
Physical Therapy

Campaign Dates
December 2018 – June 2019

Objective
The client wanted to grow their business by
gaining new patients and booking more
surgeries.

Challenge RESULTS
Between December – June, the client saw 1,111
The challenge for this advertiser was finding new
phone call leads attributed to call tracking.
patients that would most likely need surgery, as
Facebook new users increased by 64% along with
well.
an additional 9% increase in new users from SEM.
Solution This lead to an 117% increase in average session
duration.
We suggested a full funnel strategy including
several products. For general branding &
Key Facts
awareness, we recommended Admix and
This campaign performed at a high level with
focused heavily on Facebook. We combined
above average CTRs on both SEM (6.97%) and
Admix with Device ID for additional awareness
Facebook (2.40%). Device ID led to awareness
and lastly, we utilized SEM to gain conversions.
(557k impressions) and 313 conversions with
the majority (85%) coming post-click.

AiS Group

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