Page 19 - SEM LMS WL
P. 19

Campaign optimization











                              This 6-step process allowsus to maximizecampaign performance and ROI:



                              1.    Check bids and budget


                              2.    Pause low-performing keywords


                              3.    Add new keywords



                              4.    Optimize text ads


                              5.    Optimizecampaign structure



                              6.    Document campaign changes
   14   15   16   17   18   19   20   21   22   23   24