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SEM Study Case
Industry - Physical Therapy
Campaign Dates - December 2018 –June 2019
Objective -The client wanted to grow their business by gaining new patients and booking more surgeries.
Challenge-The challenge for this advertiser was finding new patients that would most likely need surgery,
as well.
Solution -We suggested a full funnel strategy including several products. For lower funnel, we
recommended SEM. We linked their Google My Business to the campaign, which allowed patients to go
directly to the client.
RESULTS - Between December – June, the client saw 1,111 phone call leads attributed to call tracking along with
an additional 9% increase in new users from SEM. This led to an 117% increase in average session duration.
KeyFacts -This campaign performed at a high level with above average CTRs on SEM (6.97%).
