2 Types of Advanced Geofencing
                                                               Device ID Targeting                            Microproximity Targeting
                                                                 Historical Geofencing                                                                                Real-Time Geofencing
                                                          Targeting customers on their own                   Targeting customers on their own
                                                           devices based on locations they                 devices based on locations they are
                                                                    visited in the past                                    at currently