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Case Study
Industry - Retail
Campaign Dates - February 2019 – March 2019
Objective - This client wanted to drive awareness of their outlet stores and
increase foot traffic.
Challenge - In the retail industry, consumers have many options to choose
from. It’s a challenge for large retailers to stand out among consumers.
Solution - The campaign targeted consumers who had visited competitor
locations with a “Why visit?” message to differentiate the outlet destination. The
campaign consisted of Geo-Fencing alongside a Display campaign targeting
known key shopper demographics.
RESULTS - 1,519 people came from competitor locations to the client’s
shopping mall in the first month of the campaign!
KEY FINDINGS - Branding multiple retailers in different industries can be
challenging but targeting the right crowd, with the right creative, at the right time
will increase foot traffic and will lead to more sales!
