Page 59 - Geofencing LMS WL
P. 59
What is “Microproximity” targeting?
This real-time, hyper-local geo-targeting allows you to serve ads to a target audience while they are at a specific location on a
specific day, date or date range.
How is this different from Device ID (DID) Targeting?
• DID Targeting is exclusively a ‘lookback’ product. It captures Device IDs from a specific address and time period as
recent as 5 days ago and as far back as 6 months and device IDs are only retrievable for locations in the U.S.
• Microproximity Targeting offers the ability to serve real-time ads based on a location of any device within a defined 100-
1000 meter proximity or fence. It also offers the ability to target outside the U.S.
Quality Locations Quality Device Lat/Long Quality Targeting
