Page 63 - Geofencing LMS WL

Example – Freddy’s Automobiles

• Freddy’s Automobiles knows that a lot of

online research is done before someone buys

a car and some of it is even done sitting in the

lots of car dealerships

• Freddy decided to send ads to people that are

at his competitors lots in real time with

Microproximity Targeting, he can map out 10

of his competitors and serve them ads

enticing them to buy a car from Freddy’s

versus the dealership they are at!