Page 66 - Geofencing LMS WL
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Example – Harry’s Sporting
Goods Store
• Harry’s Sporting Goods Store knows his
target audience likes to visit sports bars
around the city
• With Microproximity Targeting, he can use the
“category of business” targeting to reach
people when they are in sports bars in their
targeted geo and serve them ads in real time
• Harry’s Sporting Goods Store is now being
promoted to the right audience when they are
in the right environment
