Page 70 - Geofencing LMS WL
P. 70
Case Study
Client - Recruitment for Nursing Manager
Campaign Dates - May – June 2017
Objective - The client was looking to drive potential candidates to a job fair to fill
nursing manager positions and drive eligible interviews.
Challenge - These were very niche positions and potential employees they were
trying to target.
Solution - We strategically combined Microproximity targeting medical facilities
where certified nurses worked, alongside behaviorally targeted display ads
reaching their desired geo.
RESULTS- The campaign drove 351 clicks from the 131k impressions at an
organic CTR of .27%. The client reiterated the campaign’s success by saying there
was a total of 64 interviews conducted in which 57 of them were registered nurses.
KEY FINDINGS - A good customer needs analysis is imperative to running a
successful campaign. This campaign benefitted from targeting geographically and
behaviorally to reach a niche target audience.
