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PHSYICALTHERAPY OFFICE UTILIZES A FULL FUNNEL STRATEGYWHILE

                               FACEBOOK LEADS TO A 64% INCREASE IN NEW USERS.




                               Industry
                               PhysicalTherapy


                               Campaign Dates

                               December 2018–June 2019


                               Objective

                               The client wanted to grow their business by gainingnew patients and booking more surgeries.          RESULTS
                                                                                                                                    BetweenDecember –June, the client saw1,111 phone
                               Challenge                                                                                            call leads attributed to call tracking. Facebook
                                                                                                                                    new users increased by 64% along withan
                               The challenge for this advertiser was finding new patientsthat wouldmost likely need surgery, as well.
                                                                                                                                    additional 9% increase in new users fromSEM.
                                                                                                                                    This lead to an 117% increase inaverage session
                               Solution
                                                                                                                                    duration.
                               We suggested a fullfunnel strategyincluding several products. For general branding& awareness, we
                               recommended Admix and focused heavily on Facebook. We combined Admix with Device ID for additional   Key Facts

                               awareness and lastly, we utilized SEM to gain conversions.                                           This campaign performedat a high levelwith

                                                                                                                                    above average CTRs on bothSEM (6.97%) and
                                                                                                                                    Facebook (2.40%). Device ID led to awareness (557k
                                                                                                                                    impressions) and 313conversions withthe majority

                                                                                                                                    (85%) coming post-click.
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