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PHSYICALTHERAPY OFFICE UTILIZES A FULL FUNNEL STRATEGYWHILE
FACEBOOK LEADS TO A 64% INCREASE IN NEW USERS.
Industry
PhysicalTherapy
Campaign Dates
December 2018–June 2019
Objective
The client wanted to grow their business by gainingnew patients and booking more surgeries. RESULTS
BetweenDecember –June, the client saw1,111 phone
Challenge call leads attributed to call tracking. Facebook
new users increased by 64% along withan
The challenge for this advertiser was finding new patientsthat wouldmost likely need surgery, as well.
additional 9% increase in new users fromSEM.
This lead to an 117% increase inaverage session
Solution
duration.
We suggested a fullfunnel strategyincluding several products. For general branding& awareness, we
recommended Admix and focused heavily on Facebook. We combined Admix with Device ID for additional Key Facts
awareness and lastly, we utilized SEM to gain conversions. This campaign performedat a high levelwith
above average CTRs on bothSEM (6.97%) and
Facebook (2.40%). Device ID led to awareness (557k
impressions) and 313conversions withthe majority
(85%) coming post-click.
