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What is“Micro-Proximity”targeting?

This real-time, hyper-local geo-targeting allows youto serve ads to a target audience while they are at a specific location on a specific day, date or date range.

How is this different from Device ID (DID) Targeting?

• DIDTargeting is exclusively a‘lookback’product. It capturesDevice IDs froma specific address andtime period asrecent as 5 days agoand asfar back as6 monthsand device
IDs are only retrievable for locations inthe U.S.

• MicroproximityTargeting offers the ability to serve real-time ads based on a location of any device within a defined 100-1000meter proximity or fence. It also offers the

ability to target outside the U.S.

Quality Locations Quality Device Lat/Long QualityTargeting