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What’s OTT?
� Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player
(FEP) streaming or on-demandinventory.
• Connected TV: Streaming oron-demand content served by a variety
of content providers via a CTV device (dongle, puck or SmartTV) toa
big screen.
• Full Episode Player (FEP): Streaming or on-demand content served
by a variety of content providers served to a desktop, mobile or tablet
device.
Your commercial can beserved across ALL DEVICES, including the big
screen.
