Page 12 - MicroproximityOverview LMS WL (1)

Example – Freddy’s Automobiles

• Freddy’s Automobiles knows that a lot of

online research is done before someone buys

a car and some of it is even done sitting in the

lots of car dealerships

• Freddy decided to send ads to people that are

at his competitors lots in real time- with

Microproximity Targeting, he can map out 10

of his competitors and serve them ads

enticing them to buy a car from Freddy’s

versus the dealership they are at!