Page 6 - Racetrack Selling

1. UNDERSTAND WHY THIS PIT STOP IS SO IMPORTANT.
2. COMPARE THE WAY YOU INSTALL TO YOUR COMPETITORS.
“We take the time to solder and heat shrink every connection in every car
we do. Everyone else crimps or black tapes which is great for speed, but lousy for sound quality.”
(This is why you need the car all day!)
3. EXPLAIN WHY YOURS IS BETTER. “Soldering and heat shrinking gives
you an airtight, watertight connection, so you get better sound quality and MUCH better reliability.”
4. SOLIDIFY THAT YOUR STORE IS THE ONLY PLACE THEY SHOULD HAVE PRODUCTS INSTALLED.
“We warranty the installation for as long as you own the car.”