Page 7 - Racetrack Selling
P. 7
UNDER THE HOOD
1. PLAY MUSIC!
2. GIVE AN EXPERIENCE!
We hear great car audio all the time,
they don’t!
ON RADIOS:
1. DON’T laundry list features.
2. PICK 2 features that you feel are most exciting on that unit.
3. EXPLAIN those 2 features.
4. SPEAK slowly.
ON SPEAKERS:
1. PLAY front speakers, then add the rear speakers.
2. ADD the sub.
3. TAKE the sub away.
4. LET the customer guide you to the price range they are in.
5. TRY to get a budget.
