Page 5 - Racetrack Selling

UNDER THE HOOD
1. UNDERSTAND WHY THIS PIT STOP IS SO IMPORTANT!
2. TEACH THEM SOMETHING THEY HAVE NEVER EXPERIENCED BEFORE!
“This is a factory speaker. This is an aftermarket speaker. This is the SAME
aftermarket speaker with sound damping.”
3. ESTABLISH THAT YOU KNOW HOW TO MAKE THIER CAR SOUND GOOD.
“This is the most cost effective way to make your system sound better.”
4. SOLIDIFY THAT YOU ARE THE ONLY PERSON THEY SHOULD BUY FROM.
“I want you to get the most sound for whatever you spend. A $99 set of
speakers in a sound dampened door will sound better than a $1000 set of speakers without sound damping.”