Page 33 - The 10 Most Innovative Startups in Travel 2019

With net connectivity of just 40per cent and only 10per cent of it supporting 4G speed while
travelling on-road (ON HIGHWAYS), it is a great opportunity for entrepreneurs to come up
with an initiative that could bring in offline entertainment with WiFi support on-the-go. Offline
entertainment allows accessing HD content even in low OR NO connectivity zones. Currently,
most of the players in the offline entertainment space are providing non-licensed content for
its viewers. Referring to the scenario, it is high time quality entertainment content is offered to
travellers on their phone that runs seamlessly on their devices without them having to worry
about data costs. It is equally important to provide licensed content to counter piracy in the
market and thus, making structural progress in the travel entertainment zone.
There are players who offer content that runs seamlessly on travellers’ devices without them
having to worry about data costs and even without connectivity. They focus on transforming
the travel journey for Indian travellers by offering multiple entertainment facilities including a
huge variety of movies available to watch offline, WiFi among others.
The WiFi is a multi-band network and is enabled with web-based cloud filtering which
controls the kind of content which can be accessed through the WiFi. The application is
completely free for the passengers.

Primary Source of Entertainment, Mobile
Most of the time, personal gadgets have limited downloaded content considering internal
memory, making one’s overall journey quite boring. This is where the inevitability to have
access to entertaining content comes, especially if you are one of those people who can’t
sleep while travelling— whether on a bus or on an aircraft. With mobiles becoming the
primary source of entertainment on the go, investing in the segment of content consumption
during travel has become all the more fruitful.
Digital Boom

The Indian digital media segment is already on the course of disruption with growth
expected to reach INR 200 billion (INR 20000 crores) by 2020 with digital ad spend expected
to grow at 23-28per cent. Thriving content generation and consumption have made digital
as the most prominent form of media. Also, the preference of the Indian consumers towards
vernacular and regional language content is constantly on the upswing with 93per cent of
the time spent on videos in Hindi and other regional languages. Digital content producers
can thus look at aggregating/ producing vernacular content to capture these set of
audiences.
With technology prospering every day, entrepreneurs believe that they can hit upon the
formula to make travel entertainment streaming a success. With phones getting larger, and
people getting used to consuming videos thanks to the Reliance Jio effect, the timing for a
service like offline licensed content consumption is just right. Since content consumption has
increased, so has the awareness around providing legal HD quality content for the owners
of these bus fleets, hence giving a greater chance of impacting the overall surface of travel
universe.