Page 35 - The 10 Most Innovative Startups in Travel 2019
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• Founded in: 2015
                                                                                        • Founding Members: George
        3. Prepaid Forex Travel Cards for    in retail foreign exchange and             Zachariah, Ashwin
        International Trips                  remittance space. He previously            Narasimha, Nisanth Issac
        Our Vision                           worked with Reliance Capital               • Office Locations: Kochi
                                             and Centurion Bank of Punjab.
        The Forex Remittance & Money         Biggest Challenges:                        • Company Strength: 15
 ExTravelMoney:  largest in India, and yet remain   Logistics - When a customer         • Total Funding: Seed funding
        Changing markets are amongst the
                                             books a forex service through
        totally fragmented. 80% of digital
                                                                                        of Rs 25 Lakhs from KSIDC
        commerce in India is in the online
                                             our platform, our customer care
                                                                                        (Kerala State Industrial
        travel sector – the majority of
        which is confined to flight tickets,   executives first check with the          Development Corporation)
                                             respective money changer to
        hotel bookings, car rental etc. Yet,   confirm if they have stock of the        • Website: www.
        the most important need of an        required currency. This increases          extravelmoney.com
        international traveller – foreign    the time taken to process an
        exchange and remittance services     order.
        – still remains a brick and mortar   For this, we are developing a
        business. Finding a forex store      component in our IT solution        the use of intelligent bots and IT
        and confirming the best available    where money changers can            automation solutions.
        exchange rate is thus a massive      update their stock of currencies
        pain point for travellers in India.  in real time. This also serves      Key Features:
        Indian travellers are unable to      to help them in their inventory     These are the features of
        compare available exchange rates     management and bookkeeping.         ExTravelMoney that differentiates it
        and invariably rely on airport       Regulatory Framework - When         from competitors;
        vendors or banks – often losing as   it comes to foreign exchange        1. Forex Comparison - Customers
        much as 10-15 % on commissions!      business in India, the reserve      can compare exchange rates of forex
        Further - forex remittance abroad    bank of India has a lot of red      services offered by forex centres
        remains problematic and highly       tape put in place to weed out       near them on the basis of exchange
        mired in the existing bank systems.  spurious transactions. The          rates, location and customer ratings.
        ExTravelMoney hopes to bring a       online forex booking platform       The best forex service can then be
                                                                                 booked online.
        disruption to this state of affairs   of ExTravelMoney simplifies
        in the forex industry through        this process through technology     2. Marketplace Model - Our
        the power of technology. We          - and helps customers to order      online platform is designed as an
        want to be the one-stop solution     forex products easily. We           open marketplace. That is, when
        for all forex needs. We wish to      are constantly upgrading our        customers search for forex services,
        facilitate forex transactions like   IT solution to make it more         only those money changers offering
        money transfer abroad completely     convenient and give value           the best exchange rates and service
        online through our portal and help   addition to forex customers         get chosen more often by customers.
        customers do currency exchange or    visiting our portal. We are         This directly results in competition
        buy forex card, just the way they    making the process of booking       between money changers to grab
        are able to purchase and deliver     forex simpler by making it a        customers and thus competitive
        goods to their doorstep through      lot easier to comply with the       exchange rates are offered by them.
        e-commerce websites. With the        government regulations through      3. Best Forex Rates - We have
        onset of a marketplace model in      our online platform.                a special agreement with money
        forex, the monopolized fees and      Automation of the forex             changers to provide forex services
        exchange rates of foreign exchange  booking process - Booking            at wholesale exchange for
        houses will become competitive       a forex service in India is         customers booking forex through
        and fair, benefitting millions of    still not perfectly online. In      ExTravelMoney.
        customers.                           ExTravelMoney a forex order         4. Maximum Forex Stores -
        About the Author                     requires intervention from our      ExTravelMoney has tied-up with
                                             customer support agents who
        George Zachariah, CEO                help customers order the forex      25+ money changers including
        He has 15+ years of banking          order in accordance with the        Thomas Cook, Unimoni, Cox &
                                                                                 Kings, and Orient Exchange etc.
        experience with a consistent history   Reserve Bank of India rules.      Currently, we have more than 6500+
        of leadership, driving sales and     We are trying to automate this      forex stores spread across many
        successful operational management  part of the process through


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