Page 44 - The 10 Most Innovative Startups in Travel 2019

ravel tech has lead to a rapid change in consumer behaviour. From the days where
we used to rely solely on travel agents for suggestions and booking a fixed itinerary,
Ttoday we have moved to discovering travel content online, visualizing the destination
with VR, dragging and dropping attractions in our itinerary and ultimately, experiencing
a destination like a local with an extremely simple process of discovery and booking - all
enabled by tech.
The Indian Trend
The last few years have been a very interesting time for travel-tech startups, filled with
mammoth rounds of funding, high-profile acquisitions, and dramatic examples of young
startups stealing the show.
Today India has close to 3,000+ travel startups and many of them are solving very
interesting problems in travel tech space. While many are bootstrapped, there are many
who have raised multiple rounds of funding. Some have a focused approach towards a
particular problem while there are some as big as OYO, which is today valued at close to
6B$, and into multiple categories like budget hotels, homes, luxury resorts, co-working
spaces, and even student living spaces.
Packages
When it comes to packaged tours market, which continues to dominate the outbound India
market coupled with explosive growth, travel tech startups
have made a name for themselves, giving a solid fight to
the traditional larger players. Both these startups
have addressed and solved the problems
differently, using technology.
If we talk about online travel content
discovery, today there are many
players dominating the market.
These new age companies
are understanding the way
millennials absorb travel
content and have a focused
approach towards it.
In the recent years, tours and

Are

We Living

In Exciting Times

For Travel Startup?

A recent digital report analyzed the behaviour of 90K+
customers, figured out that millennials in India are taking
5-7 breaks per year depending on the industry they have
been working in