Page 45 - The 10 Most Innovative Startups in Travel 2019

activities have been the hottest new thing in travel, with large funding rounds happening
globally. As per reports, millennials and more affluent class travellers prioritise tours
and activities over the place to stay or food. Today in India, 8 out of 10 tour operators do
not sell their products online and many do not even have a website. This brings a great
opportunity in this space for building a distribution network and there are many startups
that are making a dent in this industry with tech play and are, in a way, becoming regional
online DMC’s (Destination Management Companies).
Looking for the off-beat holidays is now becoming the norm with there being startups
addressing different needs like pet-friendly vacations, above 50+ travel, women-friendly
trips - all easy to discover and book online.
The Recent Behaviour of the Customers
A recent digital report analyzed the behaviour of 90K+ customers, figured out that
millennials in India are taking 5-7 breaks per year depending on the industry they have
been working in. Also with the increased flight connectivity across Asia and simplified visa
policies, more people are willing to travel internationally than before. In fact, we saw a
150per cent jump in one year for bookings of international activities.
Indian travel tech is at a pivotal point in its growth and
development. The industry is changing faster than
ever and also bringing in a lot of opportunities for startups.
Very soon we will see a few more unicorn travel
tech start-ups emerging out of India.