Page 39 - The 10 Most Promising 3D Printing Service Providers 2019
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Awareness
                                                                      Companies need to not only identify
                                                                      applications and parts to build with 3D printing
                                                                      but look at their manufacturing strategy as
                                                                      a whole. Businesses need to find how the
                                                                      technology can be applied and add value to
                                                                      overall operations. For example- in the case
                                                                      of Airbus Jetliner Parts 3D Printing unlocked
                                                                      an optimized design that uses 90% less raw
 Printing Industry                                                    material, 90% less energy during production
                                                                      and 55% weight reduction.
                                                                      The dearth of skilled manpower

                                                                      While manpower is plentiful in India, getting
                                                                      trained and experienced designers, engineers,
                                                                      and technicians to operate the machines is a
                                                                      challenge. To address this issue, educational

        printing technologies or limited choice of raw materials so   organizations can start offering training
                                                                      on 3D printing related designing, coding,
        the overall ecosystem is lacking. These providers need to be
        brought together under a platform to provide comprehensive    machine operation/optimization, etc. Building
                                                                      educational centres, and development or
        3D printing solutions.                                        accelerated adoption of 3D curricula in
        d. The 3D Printing market is monopolistic                     undergraduate engineering programs will build

        The OEM, who manufactures the 3D printers, also produces      the skills required to excel in 3D printing.
        materials for these machines. Due to this monopoly,           To nurture the next generation of innovators and
        consumables are expensive. Thereby hampering the adoption     thinkers, under the Atal Innovation Mission,
        of 3D Printing. The industry has to be democratized. For      the government of India has given a mandate to
        example, HP has democratized its machines for others to       various public schools to set up “Atal Tinkering
        develop their own materials.                                  Labs” equipped with 3D Printers. Government

        3D printing materials must be standardized. Since general     is also sponsoring INR 10.00 Cr worth rapid
        material norms do not exist yet, companies need to set and    prototyping related machinery under Atal
        meet quality standards not only for the products but also for   Incubation Mission. These steps will definitely
        the materials and the processes.                              help with the widespread adoption of 3D
                                                                      printing in India in the near future.
        e. Lack of knowledge about various 3D printing                Conclusion
        processes

        For most consumers, 3D Printing only means FDM                To overcome these challenges, the industry
                                                                      needs to shift its focus from the technical
        technology. There is a lack of awareness about various 3D
        printing technologies and use cases for them. One needs to    advantages of 3D printing to overall value it
                                                                      can provide to a business. Instead of finding
        educate the users about the potential of these technologies
        and how they can be used for their product.                   the products that fit the technology, technology
                                                                      must be customized to fit the business model
        f. Designing for Additive Manufacturing                       and products. Government has to step in and

        Indian companies today, simply manufacture a part in 3D       create policies to promote innovation and
                                                                      provide incentives to entrepreneurs venturing
        Printing that was designed using the rules of conventional    into 3D printing.
        manufacturing. Therefore, although the part is manufactured
        faster and in fewer quantities, the part design is not as     Like any new technology, 3D printing in its
        efficient as it could have been because the part was never    early stages of development is grappling with
        designed for Additive Manufacturing (AM).                     challenges. But the good news is – in spite of

        Design engineers need a new skill set to start designing for   challenges; the 3D printing market in India
                                                                      is growing at the rate of approximately 20%.
        Additive Manufacturing. They need to keep AM thumb rules      Market research company 6Wresearch has
        in mind. For example, 3D printing allows designing without    projected Indian 3D printer market to be worth
        constraints. This means not having to worry about undercuts   $79 million, by 2021. Companies that invest in
        or draft angles and having total freedom to play with the     it now will gain a competitive edge over those
        form and function. If the companies start designing for AM    who don’t.
        and then manufacture the part in AM, the benefits will be
        manifolds.
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