Page 21 - Rebranding A Brand
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TARGET AUDIENCE
The Consumer
Meet Tom & Nancy, and James & Rebecca, baby boomers who grew up in the 1960’s.. Their children are grown and out of the house. Tom & Nancy both still work. James is a re- tired business executive and his wife, Rebecca has been a stay-at-home mother as a career to raise their children.
Tom & Nancy are involved with their church as frequent volunteers. They are conscious about their health. Nancy makes the decision to recycle andTom supports her efforts.
James & Rebecca belong to golf leagues, a wine tasting club and support several local charities.
Both couples have the spendable income to dine out frequently at upscale specialty res- taurants. They have a conviction to helping others that may have less opportunity
TM
the
food for others
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