Page 43 - Rebranding A Brand
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TYPOGRAPHY & ICONS
The fonts shown below are to be used for brochures,emails,letter correspondence, business cards, signage, and other communications both internal and external.
Headings - copperplate gothic abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
SubHeadings - Book Antiqua
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Body Copy - Gil Sans Light ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Accent Copy - Bradley Hand ABCDEFGHI- JKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Images may be flipped to face the opposite direction. Specific custom chef designs may be available from the FDC marketing department Chef icons are available on card stock or pressure sensitive labels in small and large sizes for use on menus, blackboards, placards, table tents, and other on-site needs to reinforce the FDC and Behind the Menu brand.
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