Page 45 - Rebranding A Brand
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LOGO STANDARDS
Color
Like any good brand that stands the test of time and brings nostalgia to family memories, the re- branding of FDC will also provide the catalyst for family connection and community involvement that creates memories to last a lifetime. Because Food Donation Connection is also recognized as FDC, these first letters in the logo will always be a darker or brighter color to place emphasis on the initials FDC. Review color guide of this section to deter- mine which colors are allowed
ood onation
onnection
linking more to those with less
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