Page 44 - Rebranding A Brand
P. 44
3.4
Size & White Space
The FDC logo is designed to promote the brand persona and the key tenets of sharing, partnership, and dining experience. The background element, which represents a menu shows food connected to the heart. The two main elements - menu and stacked words are all relative in height and width to an X factor. The white space surrounding the logo is .25 of X on all four sides.
X
ood onation
onnection
.25 X
.25 X
X
.25 X
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X
ood onation
onnection
linking more to those with less
.25 X
White space required surrounding elements
