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Addressing Biases in Multicultural & Inclusive Identity Data
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Why is MRC involved?
AIMM gains the credibility of independent, expert review of accuracy and validation practices, without any risk
of IP leakage.
Will there be an NDA in place?
MRC operates under the industry’s most strident confidentiality regulations. No confidential or proprietary
information will be disclosed to either AIMM or the ANA. NDAs are standard procedure.
How will results be published?
MRC will distill insights into benchmarks and broad best practices for the industry without revealing any provider
confidential information.
Are there any fees associated with either project?
No. This MRC review of the provider validation studies and the industry benchmarking work will be conducted
free of charge.
Will my company have MRC accreditation at the end of this project?
No. This evaluation cannot be represented as accreditation; however, it is a good start toward working with MRC
and the industry. Your company will be awarded ANA-AIMM certification for participating in this effort.
How do I contact MRC about the project’s logistics and information requests?
George Ivie: givie@mediaratingcouncil.org
Albana Gashi: agashi@mediaratingcouncil.org (Mr. Ivie’s administrative assistant)
Who do I contact about these projects?
AIMM Co-Founder, Carlos Santiago: carlos@santiagosolutionsgroup.com
