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MEASURING DIVERSITY AT ANA MEMBER COMPANIES
3. ANA BOARD OF DIRECTORS AND AIMM MEMBER COMPANIES DIVERSITY SCORECARD

The ethnic composition for the marketing departments of participating ANA board and AIMM
member companies is consistent with that of the ANA Overall Membership report. (We recognize
that the ethnicity categories were not exactly identical between the two studies.)

ETHNICITY

Participating ANA Board and
■ AIMM Member Companies 70% 75%

■ ANA Overall Membership

10% 9%
7% 6% 8% 8% 6%
2%

African-American/ Asian Hispanic/ White Other
Black Latino

It is important to note that compared to the overall U.S. population (per the census), ethnic
diversity is lagging, especially for African-American/Black and Hispanic/Latino.

• African-Americans/Blacks comprise 7 percent of the marketers at participating ANA
board and AIMM member companies and 6 percent of the ANA overall membership,
but are approximately 14 percent of the total population.
• Hispanics/Latinos comprise 8 percent of the marketers at participating ANA board
and AIMM member companies and 8 percent of the ANA overall membership, but
are 18 percent of the total population.

Meanwhile, Asians comprise 10 percent of the marketers at participating ANA board member
companies and 9 percent of the ANA overall membership while representing about 6 percent
of the total population.

Population estimates per the United States Census Bureau.

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