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MEASURING DIVERSITY AT ANA MEMBER COMPANIES
1. ANA MEMBER CMOs

This analysis identifies the profile of the CMO/CMO-equivalent at 820 of the ANA’s client-side
marketer company members as of April 2019.

ANA client-side marketers continue to make strong progress in achieving gender balance among
CMOs, but in stark contrast, there remains significant work to do in attaining ethnic diversity.

In gender equality, 47 percent of the top marketer positions are female, up from 45 percent
last year. Meanwhile, 53 percent are male, down from 55 percent.

However, only 12 percent of CMOs and equivalents are diverse, down from 13 percent last year.

• African-Americans/Blacks comprise 3 percent of ANA member company CMOs, but are
approximately 14 percent of the total population.

• Asians comprise 5 percent of ANA member company CMOs, and are 6 percent of the
total population.

• Hispanics/Latinos comprise 4 percent of ANA member company CMOs, but are 18 percent
of the total population.

Population estimates per the United States Census Bureau.

GENDER IDENTITY ETHNICITY

All ANA member companies CMOs All ANA member companies CMOs

53% 55% 3% African-American/Black
47% 45%
5% Asian
2019
4% Hispanic/Latino

Male Female Male Female 88% White

2019 2018
3% African-American/Black

5% Asian
2018
5% Hispanic/Latino

87% White

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