Page 34 - The Growth of Supplier Diversity - FINAL

DETAILED FINDINGS

Commitment to Diversity & Inclusion, Supplier Diversity, and Multicultural Marketing

Supplier diversity is part of the “trifecta” which also includes diversity and inclusion as well
as multicultural marketing. Respondents expressed the highest level of commitment for diversity
and inclusion (93 percent), followed by supplier diversity (73 percent) and multicultural marketing
(69 percent).

Commitment (Top 2 Box)

Base: 67

Diversity and Inclusion 93%

Supplier Diversity 73%

Multicultural Marketing 69%

Q: How would you rate your company’s commitment to each of the following? (Rate on scale of 1–5,
where 1 = Low Commitment and 5 = High Commitment.)

34 | The Growth of Supplier Diversity