Page 30 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS



             Procurement Has Role in Almost All Cases

             Procurement/sourcing is leading the company’s supplier diversity strategy for marketing/advertising
             for 50 percent of respondents and is supporting for 48 percent.

             In our qualitative discussions, there was interesting perspective from one sourcing professional:
             “We (procurement) are leading but not the decision-maker. The business unit owner is the
             decision-maker. Procurement leads with prospecting and getting visibility to the diverse suppliers
             and we are a key influencer.”




                 Procurement/Sourcing
              Pro  cu r em  en  t /S o u r cin g

                                                                                                      48

                                                                                                 Base: Base: 48

                                50% 50%                  48% 48%










                                                                                   2%  2%

                         Procurement/sourcing
                      Procu re me n t / so u rci n g  Procu re me n t / so u rci n g  Procu re me n t / so u rci n g
                                                                           Procurement/sourcing
                                                  Procurement/sourcing
                                                      is supporting
                              is leading
                          is leading              is supporting             has no role
                                                                               has no role
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              Q: W Q: What is the role of procurement/sourcing in your company’s Supplier Diversity strategy for


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              mark marketing/advertising? Select only one.
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             30   |   The Growth of Supplier Diversity
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