Page 25 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS
Tier 1 Diverse Spending 7 Percent or Less for Most
Spend with Tier 1 diverse suppliers was 7 percent or less of 2020 marketing/advertising spend
for 58 percent of respondents.
Spend with Tier 1 Diverse Suppliers
Base: 46
58%
Tier 1 supplier works directly
with corporations to provide
goods and services.
26%
19%
16% 16%
13%
10%
Less than 2% 2–4% 5–7% 8–9% 10–14% 15%+
Q: Approximately what percentage of 2020 marketing/advertising spend was with Tier 1 Diverse Suppliers?
25 | The Growth of Supplier Diversity
