Page 21 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS
Primary Drivers
Respondents cited the primary drivers for their company’s supplier diversity strategy:
• Align with corporate culture and workplace inclusiveness
• To be a force against racial inequality and inequity
• Corporate social responsibility
Drivers for Supplier Diversity Strategy
(Top 2 Box) Base: 52
Align with corporate culture and workplace inclusiveness 94%
To be a force against racial inequality and inequity 94%
Corporate social responsibility 90%
Mirror customer base 71%
Enhance corporate image/brand 65%
Customer requirement 42%
Government compliance 38%
Q: Please rate the importance of the following drivers as they relate to your company’s Supplier Diversity
strategy. (Rate on a scale of 1–5, where 1 = Least Important and 5 = Most Important.)
A comment of particular interest from our qualitative discussions: “Employees are also a driver of
diversity. Internally, employees can put pressure on the corporation to increase supplier diversity.”
21 | The Growth of Supplier Diversity
