Page 17 - The Growth of Supplier Diversity - FINAL

DETAILED FINDINGS

Spending on Diverse-Owned Businesses for Production and Agencies to Increase

Respondents expect to spend more in the next year with diverse-owned businesses in many
different categories. At the top of the list, all noted by more than 50 percent of respondents,
are production and agencies, followed by media companies.

Types of Categories Expect to Spend More With

Base: 54

Production 69%
Agencies 65%

Media companies* 43%
Consulting 31%

Research 31%
Promotion/promotional products 30%
Printing 24%

Auditors 6%

Q: What specific categories of diverse suppliers for marketing/advertising do you expect to spend more with
in the next year? Select all that apply.
*Survey specified: By media companies we mean, as examples, radio stations, TV networks, digital media companies, etc. — NOT media advertising agencies

Given that respondents expect to spend more with production than any other category, we have
curated a list of resources available to increase diversity in production in the following section.

17 | The Growth of Supplier Diversity