Page 12 - The Growth of Supplier Diversity - FINAL

DETAILED FINDINGS

Companies Target a Wide Range of Business Ownership

Companies target a wide range of business ownership with their supplier diversity programs for
marketing/advertising, with at least 75 percent of the respondents targeting businesses owned
by Black, Hispanic, LGBTQ, and Asian people and veterans and women.

Types of Businesses Targeted

Base: 67

Black-owned 96%
Women-owned 96%
Hispanic-owned 91%
LGBTQ-owned 79%
Asian-owned 76%
Veteran-owned 76%
Person with disability-owned 72%
Small business 55%
Disadvantaged business enterprises 43%
Other minority-owned 42%
HUB zone (Historically Underutilized Business) 33%
Q: What types of businesses are targeted with your Supplier Diversity program for marketing/advertising?
Select all that apply.

12 | The Growth of Supplier Diversity