Page 15 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS
Companies Use a Wide Range of Categories
Companies use a wide range of categories with their supplier diversity programs for marketing/
advertising, with agencies, production, consulting, printing, and research all used by at least
50 percent of the respondents.
Categories Used
Base: 55
Agencies 87%
Production 73%
Consulting 51%
Printing 51%
Research 51%
Media companies* 49%
Promotion/promotional products 44%
Auditors 7%
Other 4%
Q: What specific categories of diverse suppliers for marketing/advertising do you currently use?
Select all that apply.
*Survey specified: By media companies we mean, as examples, radio stations, TV networks, digital media companies, etc. — NOT media advertising agencies
15 | The Growth of Supplier Diversity
