Page 15 - The Growth of Supplier Diversity - FINAL
P. 15

DETAILED FINDINGS



             Companies Use a Wide Range of Categories

             Companies use a wide range of categories with their supplier diversity programs for marketing/
             advertising, with agencies, production, consulting, printing, and research all used by at least
             50 percent of the respondents.






                 Categories Used

                                                                                                     Base: 55

                                           Agencies                                                  87%
                                          Production                                         73%
                                          Consulting                             51%
                                             Printing                            51%

                                           Research                              51%
                                   Media companies*                             49%
                       Promotion/promotional products                        44%
                                            Auditors      7%
                                               Other    4%

                 Q: What specific categories of diverse suppliers for marketing/advertising do you currently use?
                 Select all that apply.
                 *Survey specified: By media companies we mean, as examples, radio stations, TV networks, digital media companies, etc. — NOT media advertising agencies





































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