Page 10 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS
Importance of Supplier Diversity Increasing
The importance of supplier diversity for marketing/advertising has increased over the past year
for 89 percent of respondents; that includes 58 percent for whom the importance increased
significantly.
Importance of Supplier Diversity
Base: 55
89%
58%
31%
11%
0%
Increased significantly Increased some Stayed the same Decreased some
Q: Has the importance of Supplier Diversity for marketing/advertising at your company increased
or decreased over the past year?
10 | The Growth of Supplier Diversity
