Page 9 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS



             Supplier Diversity for Marketing/Advertising Still “Young” for Many

             Supplier diversity for marketing/advertising is still relatively young for many companies. For almost
             half the respondents, such programs are less than five years old. Twenty-one percent have
             started supplier diversity programs for marketing/advertising within the past two years.






                 Length of Time – Supplier Diversity Strategy

                                                                                                     Base: 75
                               48%




                                       27%
                        21%                          20%

                                                                   15%
                                                                                 12%

                                                                                                5%



                      0 to <2 years  2 to <5 years  5 to <10 years  10 to <15 years  15 to <25 years  25 years +


                 Q: How long has your company had a Supplier Diversity strategy for marketing/advertising?




             For 83 percent of respondents, their supplier diversity strategy for marketing/advertising was
             established within the last 15 years. At the same time, marketing procurement/sourcing is
             a role that has grown dramatically over the past 15 years. Procurement almost always has
             a role in supplier diversity strategies. The increased penetration of marketing procurement has
             very likely led to an increase in supplier diversity strategies for marketing/advertising.

























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