Page 9 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS
Supplier Diversity for Marketing/Advertising Still “Young” for Many
Supplier diversity for marketing/advertising is still relatively young for many companies. For almost
half the respondents, such programs are less than five years old. Twenty-one percent have
started supplier diversity programs for marketing/advertising within the past two years.
Length of Time – Supplier Diversity Strategy
Base: 75
48%
27%
21% 20%
15%
12%
5%
0 to <2 years 2 to <5 years 5 to <10 years 10 to <15 years 15 to <25 years 25 years +
Q: How long has your company had a Supplier Diversity strategy for marketing/advertising?
For 83 percent of respondents, their supplier diversity strategy for marketing/advertising was
established within the last 15 years. At the same time, marketing procurement/sourcing is
a role that has grown dramatically over the past 15 years. Procurement almost always has
a role in supplier diversity strategies. The increased penetration of marketing procurement has
very likely led to an increase in supplier diversity strategies for marketing/advertising.
9 | The Growth of Supplier Diversity