Page 8 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS
Incidence of Supplier Diversity for Marketing/Advertising
Sixty-nine percent of respondents report having a supplier diversity strategy for marketing/advertising.
Existence of Supplier Diversity Strategy for
Marketing/Advertising
Base: 112
No
31%
Yes
69%
Q: Does your company have a Supplier Diversity strategy for marketing/advertising?
Respondents were asked to identify their company’s industry. Based on that, we can directionally
say that supplier diversity for marketing/advertising is more likely to be prioritized in CPG, health
care, pharmaceutical, technology, and telecommunications.
8 | The Growth of Supplier Diversity
