Page 8 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS



             Incidence of Supplier Diversity for Marketing/Advertising

             Sixty-nine percent of respondents report having a supplier diversity strategy for marketing/advertising.





                 Existence of Supplier Diversity Strategy for
                 Marketing/Advertising


                                                                                                    Base: 112




                                                                     No
                                                                    31%

                                                      Yes
                                                      69%








                 Q: Does your company have a Supplier Diversity strategy for marketing/advertising?





             Respondents were asked to identify their company’s industry. Based on that, we can directionally
             say that supplier diversity for marketing/advertising is more likely to be prioritized in CPG, health
             care, pharmaceutical, technology, and telecommunications.

































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