Page 7 - The Growth of Supplier Diversity - FINAL

EXECUTIVE SUMMARY

Maturity
Almost half of respondents (49 percent) classify the maturity of their supplier diversity strategy
as established, defined as an “active program, traction within the business and with leadership,
winning on goals, minimal business integration.” Nineteen percent are "advanced"; 32 percent
are "beginning."

Part of the “Trifecta”
Supplier diversity is part of the “trifecta” which also includes diversity and inclusion as well as
multicultural marketing. Respondents expressed the highest level of commitment for diversity
and inclusion (93 percent), followed by supplier diversity (73 percent) and multicultural marketing
(69 percent).

Considering
For those who do not currently have a supplier diversity strategy in place for marketing/advertising,
two-thirds are considering doing so.

7 | The Growth of Supplier Diversity