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BACKGROUND
The CMO Growth Council was established by the ANA and Cannes Lions to focus on driving
enterprise growth. The CMO Growth Council has identified four global growth priorities and
a 12-point industry growth agenda. Diversity, Equality, and Inclusion is a key area of focus for
the ANA Growth Agenda, under the Society and Sustainability growth priority.
An important mandate for this group is to “Eliminate systemic investment inequalities in the
media and creative supply chain.”
Meanwhile, in June 2020, the ANA and its diversity initiative, the Alliance for Inclusive and
Multicultural Marketing (AIMM), published an open letter titled “ANA/AIMM Commitment to
Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable
creative supply chain through strategic investments in agencies, broadcasters, suppliers, and
producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and
people with disabilities.
This report, “The Growth of Supplier Diversity,” helps further advance this mandate.
3 | The Growth of Supplier Diversity
