Page 14 - The Growth of Supplier Diversity - FINAL

DETAILED FINDINGS

Spending on Black-, Women-, and Hispanic-Owned Businesses to Increase

Respondents expect to spend more in the next year with many different types of diverse-owned
businesses. At the top of the list, all noted by more than 50 percent of respondents, are Black-,
Women-, and Hispanic-owned businesses. Given the events of the past year, it makes sense
that Black-owned businesses are expected to receive more spend support.

Types of Businesses Expect to Spend More With

Base: 54

Black-owned 83%
Women-owned 61%
Hispanic-owned 59%
LGBTQ-owned 48%
Asian-owned 41%
Veteran-owned 33%
Small business 30%
Person with disability-owned 24%
Other minority-owned 22%
HUB zone (Historically Underutilized Business) 11%
Disadvantaged business enterprises 9%

Q: What types of businesses do you expect to spend more with, in the next year, for your Supplier Diversity
program for marketing/advertising? Select all that apply.

14 | The Growth of Supplier Diversity