Page 24 - The Growth of Supplier Diversity - FINAL
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DETAILED FINDINGS
Most Have Both Tier 1 and Tier 2 Suppliers
Tier 1 suppliers work directly with corporations to provide goods and services. Tier 2 suppliers
work through the Tier 1 supplier to provide goods and services to a corporation.
Almost all respondents have a Tier 1 diverse supplier strategy for marketing/advertising
(98 percent). Most have a Tier 2 diverse supplier strategy for marketing/advertising (80 percent).
Tier 1 or Tier 2 Diverse Supplier Strategy
98% Base: 52
Tier 1 supplier works directly
80% with corporations to provide
goods and services.
Tier 2 supplier works through the
Tier 1 supplier to provide goods
and services to a corporation.
18%
0% 2%
Both (Tier 1 and Tier 2) Tier 1 only Tier 2 only Have neither Tier 1 or Tier 2
Q: Do you have a Tier 1 and/or Tier 2 Diverse Supplier strategy for marketing/advertising?
24 | The Growth of Supplier Diversity
