Page 3 - WhitePaper_MC&I Benchmark in Covid19 Era
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TABLE OF CONTENTS







                 I. Context/Background                                                                     4


                 II. Study Objectives                                                                      7



                 III. Methodology                                                                          7


                 IV. Respondent Profi le                                                                    8


                 V. Executive Summary                                                                     11



                 VI. Detailed Findings                                                                    14


                        a. Biggest Challenges for Businesses                                              14


                        b. Biggest Challenges for MC&I Consumers                                          15


                        c. Marketers’ Current Multicultural and Inclusive Actions                         17


                        d. Multicultural and Inclusive Spend Outlook and Shifts                           19



                        e. Feedback on AIMM Initiatives                                                   22


                 VII. Implications and AIMM Actions                                                       25


                 VIII. AIMM Leadership and 2020 AIMM Members                                              29



                 IX. Citations                                                                            31


                 X. Resources and Links                                                                   32
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