Page 8 - WhitePaper_MC&I Benchmark in Covid19 Era
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IV. RESPONDENT PROFILE
Among the survey samples, about three in 10 respondents came from advertisers, many of whom
had perspectives from multiple brands. About four in 10 respondents came from agencies/
marketing partners/consultants, refl ecting various client brands and categories. About two in
10 respondents came from media (both endemic and non-endemic), also refl ecting perspectives
from multiple brands.
Assn/Trade
Organization
3%
Research/Data
8%
Other: Specify
1%
Media/
Entertainment
17% Agency/Marketing
Partner
44%
Advertiser
27%
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