Page 39 - rr-2021-11-diversity-advertising-marketing-industry

APPENDIX: ADDITIONAL RESOURCES

ANA Educational Foundation
The ANA Educational Foundation (AEF) is the bridge connecting the marketing, advertising, and
academic communities. To truly embrace diversity, specifically racial diversity, the industry must
examine the overall construct of talent mobility when entering the industry and keeping this talent
engaged throughout their career journey.

Since 2018, the AEF has conducted an annual study on the disconnects across academia, industry,
and talent, specifically new hires and undergraduate students. The first study focused on general
talent; the second on diverse talent, specifically through the lens of racial diversity; and the third on
analytics talent. Collectively, they highlight the systemic entry-level disconnects that exist within the
marketing and advertising ecosystem, which is captured in the report “The Structural Racial
Diversity Disconnect in Entry-Level Hiring in the Marketing and Advertising Industry.”

Most recently, the AEF published a study called “My Voice Matters: Linking Inclusion to Business
Growth,” which it will continue to develop in collaboration with the ANA Global Growth Council,
#SeeHer, and AIMM. In addition to this inclusion research, the AEF will continue its Disconnect
Series, which will focus on diversity by segment — Black, Asian, Hispanic, LGBTQ+ — as a way
to identify gaps and then solutions for each group.

39 // A Diversity Report for the Advertising/Marketing Industry