Page 81 - RAGE ISSUE 2

BIO ACTIVE KERATIN

Our Bio Active Keratin is extracted from New Zealand sheep’s wool.

This keratin is not extracted through a heating (hydrolysed) process, it is

done by oxidising it. The advantage of oxidising the keratin rather than

heating (hydrolysing) it is that this oxidising process leaves the peptides
and amino acids active, so they can repair on a molecular level. hydrolysed

keratin does not have this ability to do this.

Oxidised keratin also has a very low molecular weight, so that it will not

weigh down or overburden the hair. It is almost identical to the natural

keratin found in human skin and hair. Because of this low molecular

weight, it is possible to penetrate deep into the cortex strengthening from
the inside out. It will also lock into the cuticle layer to help smooth and

strengthen on the surface.

Bio active keratin is the name we use for the oxidised keratin. It is present

at a high level of 15% in the bhave Rescue treatment. The bhave rescue

treatment contains very few ingredients, namely Water, Oxidised Keratin,
Lactic Acid, Hydroxyethylcellulose, Phenoxyethanol and fragrance. The

only active ingredient in this formulation is the oxidised keratin. Other

actives are not needed. The bio active keratin is not used in the XT
smoothing treatment or the colour because it is active. We tried but

because it is essentially “live” (active) it kept causing the products to

“process”, thus rendering it unstable.

All of our shampoos and conditioners also have Bio active keratin in the

formulations to varying degrees.

Rescue 2%
Nourish 1.5%

Others 1%

The keratin in Supernova comes from Plant Extracts. It is a combination of

amino acids and peptides naturally found in hair.