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Strategically pricing your home
to get top market value

Pricing your home correctly is one of the most important aspects of selling your
home, and it can also be one of the most difficult. If you price your home too high

above its market value, you risk discouraging serious, qualified buyers. If you price
your property below market value, then you’ll likely attract a lot of interest, however
the offers and negotiations will ultimately get you less for your home.

So What’s Your Home Really Worth?

In a perfect world, your home’s value would be everything you think and need it to
be. Perhaps you have specific financial goals or you’ve just made an offer on another
home that is dependent on selling your home at a certain price in a given time frame.
However, simply put, your home’s value is not determined by you, but by what the
market is willing to pay for it at a given time.

Property Pricing Pyramid

The property pricing pyramid below demonstrates the balance in determining your

property’s true market value and how price affects buyer interest. As the home’s
asking pricing increases above the market value, the percentage of potential buyers
who will look at the property decreases. When the asking price starts to dip below

market value, the percentage of potential buyers who will view the property increases.

© Realtor.com® Home Sellers Guide.