Page 22 - Z:\Michael\Marketing Presentation\Digital Practice\
P. 22

DUFFY REAL ESTATE, Inc.

                                       A Powerful Force in Internet Exposure

               Choosing from a variety of information sources available to home buyers in their home search, 95%
               used the internet.*

               DuffyRealEstate.com
               Duffy Real Estate, Inc. has a strong presence on the internet.  Our user friendly website includes a
               “Featured Listings” section which sets our listings apart from those in the general “Search for Real
               Estate” category.  Additionally, photographs of our listings are rotated on our home page.

               REALTOR.com
               The official website of the National Association of REALTORS®.  They are the world’s largest real
               estate database of homes for sale and are the largest most active website with more than 353 million
               page views monthly.  REALTOR.com houses more than 2.2 million listings nationwide, including
               Bright’s residential and residential rental listings.  According to recent research by the National
               Association of REALTORS®, 85% of home buyers say photos and detailed property descriptions
               are the most useful features when searching for homes online.*

               Zillow.com
               Zillow is a leading on-line real estate and rental marketplace dedicated to empowering consumers
               with data and knowledge .  Zillow’s database includes more than 110 million U.S. homes including
               homes for sale, homes for rent and homes not currently on the market, as well as Zestimate home
               values and other home-related information.  In 2015, Zillow announced its acquisition of Trulia and
               the formation of the Zillow Group brand portfolio.

               LeadingRE.com
               As a member of the Leading Real Estate Companies of the World relocation network, our listings
               are viewed on this extensive website.

               Internet Data Exchange
               Duffy Real Estate, Inc. is a participant in the Bright MLS Internet Data Exchange (IDX) program
               which allows us to advertise our listings on other brokers’ websites.  Our sellers benefit by
               having their listings displayed and searched on numerous real estate company websites throughout
               the Philadelphia metropolitan region.  IDX was formerly known as Broker Reciprocity.  Sellers can
               choose to be excluded from the IDX program if they have directed us to prohibit internet
               advertising of their property.

               ListHub
               Through its subscription to ListHub, Duffy Real Estate’s listings receive maximum exposure on
               numerous internet marketing channels including Homes.com and TheRealEstateBook.com.
               ListHub is the broadest, most widely adopted network for listing distribution and works in concert
               with Bright Multiple Listing Service.

               * National Association of REALTORS® “Profile of Home Buyers and Sellers 2017”
   17   18   19   20   21   22   23   24   25   26   27